The Leadership Lattice presents: Art Zeile, CEO Hosting.com – Being a Successful CEO Entrepreneur


1.  How would you differentiate between what it takes to be a great leader in a start-up vs. an established, large company?  

I’ve been involved in both large companies and now 3 start-ups.  The entrepreneur CEO has to be passionate about sales and their product. You are the chief sales person. You also have to have risk tolerance.  A 50K decision in a start-up can have very significant implications where in a large company, it can be just a drop in the bucket.  The entrepreneur has to be comfortable in their ability to make those risk filled decisions
and ultimately has to make good decisions each and every time.  There isn’t much margin for error.

2.  How has building Hosting.com been different from building Inflow? 

We built Inflow in my basement, organically; it was a pure start up.  At Hosting.com we are acquiring companies to build a national platform quickly.  It has taken us 2.5 years to reach the point that took 7 years at Inflow. With that has come a different set of issues.  First and foremost, culture. At inflow, we hired everyone, so building culture was easier.  We could hire people for culture and  value fit.  At Hosting, we spend a  great deal of time merging and combining the DNA of all of the companies.

3.  What’s your approach to leadership?

I view myself as the Chief Talent Officer of the company.  I spend my time making sure I have surrounded myself with people who are more talented than I am in each functional area.  Joel Daly, my COO, and I have a goal of building 50 C level executives over the course of our careers.  We constantly look to give our people more responsibility and through that are constantly forcing them up a learning curve.   Joel and I believe that this company exists as a team. Joel and I share and office and always have.  We visibly show people that all functions have to work together seamlessly.

4.  What were some important leadership lessons for you?

Through the downturns we have learned that we need to build in a safe harbor where we are self reliant and can continue to run the company through those times. The second lesson has been that people want to work for you because they believe in your values. They want to work for a team that they can trust. Values transcend the business model.

5.  How did the Air Force help you prepare for your career today?

The Air Force taught me about honesty and that has become a key differentiator.  In the Air Force Academy, the honor code was ingrained in us as Cadets. When I left the Academy, and entered active duty in the Air Force, that honor code remained intact. .  But once I made it to the commercial sector it was not necessarily intact. We have been able to maintain that same value system of honesty and integrity in our companies. Our clients trust us to be honest and be responsible and forthright with both our success and failures and this has served us well.

6.  Tell me about an important mentor?

My boss in the Air Force, a Brigadier General, could tell me that I hadn’t done my best work but could also build and maintain a bond of friendship.  Positive accountability is a unique skill.

7.  How do you motivate your team?

We seek out people who are looking for more responsibility and want to grow in their careers.  We offer the environment where people can make mistakes and learn without fear. We also focus on them as people and their families.  We want to make this a place where people want to come to work.

8.  How do you hire?

We subscribe to a philosophy of top grading.  Top Grading is a book written by Colorado author Brad Smart.  We ask people to get detailed about their career path, the decisions they made, how they would grade their own performance and how they think their supervisor would grade them.  We want a holistic view of the entire person.  Beyond that, I focus on people’s strengths. I want to be sure to put people into a role that takes advantage of those strengths.  

9.  What other qualities are you trying to get at in the  interview?

We look for passion, intellect and if a candidate was a point person on an accomplishment rather than an innocent bystander and lastly how they work within a team.

The Leadership Lattice– an interview series conducted by Ann Spoor, CEO of Executive Lattice. These interviews are designed to cultivate
conversation about building strong leadership in the public and private sector.

You can view the video of this interview by going to www.executivelattice.com and going to The Leadership Lattice.

The Leadership Lattice presents: Ken Ross, President and CEO of Pinnacol Assurance in Denver Colorado.


The Leadership Lattice– an interview series conducted by Ann Spoor, CEO of Executive Lattice. These interviews are designed to cultivate conversation about building strong leadership in the public and private sector.  You can view the video of this interview by going to YouTube and searching “Leadership Lattice”   Please subscribe.

What is your approach to leadership and does your approach vary because Pinnacol is a quasi- governmental organization?

There is no quick answer to this question. It’s an approach that has evolved over time and through experience.  I have an open style and welcome ideas from all of our employees.  I may not always agree but I will always listen and receive you.  I believe in staying close to my employees and am honest with them regardless of whether it’s good or bad news. Employees want to know where they stand.   CEO’s have to be open to learning and evolving.  I have always been open to learning.  As a quasi-governmental company, my style doesn’t change, the same skills apply. The biggest difference is that we have additional stakeholders in terms of the Governor and the Legislature.

How do you create culture?

It’s common to hear a company say that they have a ‘strong culture.’  What does that really mean?  Culture evolves over time.  Our culture encompasses a number of things- we have a strong business culture of providing the best service in the industry.  We also believe that our employees are our strongest assets. We are a service oriented business; serving policyholders and our staff embraces this service orientation.  We hold everyone to the same standards at all levels.   Our culture and values are the subject of constant conversation. You can’t be complacent as a company.  I set the tone but it’s not just me that determines our culture, it’s all 600 employees that create the culture together.

How has Pinnacol weathered the storm of the recent recession?

We are very directly affected by the state of the economy.  Our revenue is directly tied to payroll.  Our bread and butter customer is the small to middle market company.  We weathered the recession well because of the financial strength we have built up over the past several years and so were able to reduce our rates and return dividends to our policyholders to help to ease their burden.  Colorado in particular was slow to go into the recession and is still slow to come out.  We don’t have the big companies that can be the big hiring machines as is the case in some other states. The signs are positive though but we are not there yet.

What have been some important leadership lessons?

Early in my legal career in New York, I was working in the prison system.  I received a call from a very angry Sergeant- he yelled and screamed at me, very colorfully.  I never forgot this.  The lesson I learned was if you treat people with respect, you get a better result.  If you just sit down with people and have a calm discussion, even if you disagree, you are more likely to get something done.  The CEO is in the spotlight, you set the tone, and your employees take their cues from you on how they should act.  You always have to keep your cool even in the most difficult situations to get to the proper solution.

Did you have a mentor that had a big impact?

My Dad was my most important mentor.  He was a self made man.  He put himself through college and law school and ultimately became a judge and leader in New York.  I don’t profess to be my Dad, he was a ‘take no prisoners’ type of guy but he was well respected. From an early age, I learned many valuable lessons on how to deal with people, how to support your people but also to motivate them.  He had a very strong work ethic.  He was the most influential person in my early career as a lawyer and also now as a business leader.

How do you hire?

We hire first for culture.  You have to fit into the team.  You may have the best skills but if you don’t fit the culture, it won’t work.  I am only involved in hiring my direct report team so I don’t interview candidates very often.  When I do, I focus on behavioral interviewing. I want to know how this candidate will react in a certain situation.  Past behavior is a great barometer for future behavior.  In addition, we hire very strategically.  Everyone has to make a business case to fill an open position. Just because we have an open position, doesn’t mean we’ll fill it.  We have a very high retention rate.  Getting the right people on board is the most important decision we make.  We like to see people move up the ranks and we promote from within. Our HR team does a great job.  We are working on an overhaul of our leadership development program now.  We try to identify our future leaders and what skills they need to develop their career. We also continue to work on succession planning at all levels.  We are always fine tuning and improving in these areas.

For more information on the Leadership Lattice, contact us through email at info@executivelattice.com

Thanks for following along!

The Leadership Lattice Presents: Rodger Stewart, CEO on the Importance of Communication


The Leadership Lattice– an interview series conducted by Ann Spoor, CEO of Executive Lattice. These interviews are designed to cultivate conversation about building strong leadership in the public and private sector. The Leadership Lattice presents: Rodger Stewart, former CEO of Ultrashape, Sorin Group and COBE Cardiovascular.  Rodger now leads 2 Nonprofits in the Boulder area. 

  1. What is your approach to leadership?

A great leader establishes a clear and compelling vision and communicates that vision throughout the organization.   They always put the success of the organization on the shoulders of their team, is a great listener and is able to identify and attract top talent. An effective leader is capable of using multiple management styles depending on the situation.  A visionary style is necessary to set and determine long term vision and focus.  In a time of crisis, you need to use a directive style but, this should be used as little as possible because it can be negative.  A participative style is helpful for consensus building and coaching.

  1. How does leadership change in virtual and/or international teams and organizations? 

Leading an international and virtual team creates many unique challenges.  It’s important to spend time, face to face, in their environment, country and culture to develop understanding and relationships. In my last role at Ultrashape, I had half of my management team in the U.S. and half in Israel.  The cultural differences were vast.  We spent lots of time team building and developing a respect for each other’s roles, expertise and culture so that we could better function virtually which we had to do because of the geography and time differences.

  1. What were some important leadership lessons for you early in your career?

The first lesson was the first time I assembled an extremely high performance team. I made the assumption that these high performing individuals would function well as a team and this was not the case.  Luckily, through the use an executive coach, we were able to turn this around. The CEO has to take full responsibility for building an effective team.  The second was very simple but extremely hard for me to do.  I had to learn to be quiet and listen.  In my career, I have been very passionate about my opinions about issues and solutions to problems however, as CEO, your subordinates don’t hear opinions, they hear decisions.  I have worked very hard to be quiet and let the other ideas around the table surface.

  1. Did you have a mentor early in your career?  If so, what was it about that person that impacted you in the biggest way?

My mentor was the person who was the CEO whom I ultimately replaced.  The most impactful thing I learned from him was how to manage, set up and drive sales across the globe, from South America to the Middle East.

  1. How do you hire? What questions do you ask? 

Every time I make a hire, I am looking for a successor.   I look for the smartest, most talented and most experienced people I can find, more so than myself in their particular areas of expertise.  But aside from skills and experience, it’s critically important to assess team fit.  If someone is a fantastic individual performer but not a good team fit, then that’s a deal killer for me. I assess this by putting candidates into difficult, real life team scenarios and asking them how they would approach the situation.  I will dig deep into their answers. This approach will usually reveal their style and fit. 

Thanks for following the Leadership Lattice!

The Leadership Lattice presents: Bruce Dines, Vice President and Managing Director of Technology Investments for Liberty Global Ventures.


The Leadership Lattice– an interview series conducted by Ann Spoor, CEO of Executive Lattice. These interviews are designed to cultivate conversation about  building strong leadership in the public and private sector. The Leadership Lattice presents: Bruce Dines, Vice President and Managing Director of Technology Investments for Liberty Global Ventures.

What is your approach to leadership?

Many leaders get confused between their sphere of influence and span of control. The great leaders all understand that sphere of influence is much more important.  Span of control leaders are concerned about the size of their organization.  It’s also much more important as a leader to engage your teams than it is to attempt to control their direction. People want to be given the freedom to exercise their own brain power and develop their own projects. People who are challenged will always perform better and provide more energy and effort to an initiative than if you’ve given them an assignment and demanded completion. It’s about ownership. The art of leadership is helping people discover what needs to be done and how their skill sets can most benefit the business and the company. It comes down to ensuring that every single individual that reports to you feels as though they’re respected, that they’re valued, and that they’re heard.

How does your role differ, depending upon your internal role at Liberty versus the role that you may take on at your portfolio companies?

This concept of sphere of influence versus span of control is directly relevant to my role in Liberty. I have one direct report at Liberty.  It’s a company of 20,000 employees.  But, my sphere of influence is considerable.  First because of the successes that we’ve had within the technology investments we’ve made in new and disruptive technology companies. And second, because of the Office of Innovation that I lead at Liberty. This is our idea incubator – a portal that not only enables but encourages anybody in the company to submit an idea that they think will save the company money, will drive revenue for the company or will engage better teamwork or cross-function development. You can see that my role within Liberty shows the real juxtaposition between span of control which is very limited and sphere of influence which is really global and broad.

As far as the portfolio of companies that we’ve invested in, in most cases I have a Board position in the company, either a non-voting or voting position.  In all the companies where I’ve got a voting position I’m also on a sub-committee.  I actively work with our entrepreneurs in developing the company’s strategic direction and helping the executive team avoid the kind of mistakes I made when I was a young entrepreneur.

What were some important leadership lessons for you in your career?

A lot of young, bright college graduates who are identified for executive roles get identified because they’ve got native intelligence coupled with very strong attention to detail and very good analytical skills. And it’s almost an oxymoron, because people who have those qualities, when they move into a supervisory or executive role tend to micromanage.  That’s what they know how to do.  I took my detail orientation and my analytical skills and immediately thought the best way for me to add value as a leader was to show everybody how they needed to be more detail oriented and analytical, and I learned that this was not the best way to lead people.

Did you have a mentor early in your career?

I had a number of mentors along the way.  The first one that I recall was a really gifted leader, everything that I’ve spoken about.  He was a great listener; he was well prepared; he had a very strong understanding of the business; he valued and respected people. He was the kind of guy who could actually tell you that you were not performing at your best level and rather than go away angry, I’d go away motivated.  It’s so much about how feedback is communicated and ensuring that the underlying message is not one of “do this or else”; it’s “I want to get the best I can from you and I know you want to get the best out of yourself.  How do we work together to realize this potential?”  He had the ability to energize people and get the most out of them and that ties back to this whole concept of Art of Leadership.  He was one of the best overall leaders I’ve ever worked for.

How do you hire and what qualities to you generally look for in a person?

I use what I call the ‘hang out factor’ in addition to the typical Q&A. I meet with people several times.  I want to get to know them.  Would I want to sit next to them on a 9 hour flight to Amsterdam?  Time helps me understand their personality and cultural fit within the organization. I’m always looking for native intelligence.  I’m always looking for people who are thinkers and can articulate their thoughts well.  I look for creativity because I don’t think that business today puts enough of a premium on creative thought. I’m not at all shy about hiring people outside of traditional business realms.  In regards to interviewing, I ask very open ended questions.  Who, what, how, when, where.  I like to get specific examples and so when someone represents to me that they’ve accomplished something, I’m always going to ask them for the specific example and result.

When you’re looking at a potential investment, what qualities do you look for in the management team?

We may invest in a very early stage company where we know we’re going to add people to the management team. This company will have very promising technology and a strong technologist and a strong visionary behind how that technology can become commercialized. We also invest in later stage companies and in that case, I’m looking for a reasonable amount of synchronicity among the managing team. Before we invest we’ll spend time with managing team members.  But mostly what I look for is the leadership qualities I’ve talked about in the CEO. I would rather invest in a company that has a mediocre business plan and a great management team, than a great business plan and a mediocre management team.  They will always outperform.  Ideally, I look for both.

Graduated Magna cum Latte


Your LinkedIn brand represents a significant part your professional brand. What do you want the world to know about you?  What do you represent?

My friend David sent me a profile that had this – “Graduated Magna cum Latte” under Education.  We were both in total disbelief.  We laughed and wondered if this person had graduated from the University of Starbucks.  So I did a search on LinkedIn for the exact phrase and found several other profiles with the same representation.  Seriously, could someone have graduated magna cum laude and never learned how to spell?

Are these people embellishing their profile?  Probably.
Are they also embellishing their resume? Again, probably.

Another friend of mine says “how you do something is how you do everything.”  In other words, if you cheat on one aspect of your life, you are a cheater in other aspects too.

Several years ago, when I worked for a Fortune 500 company, I found with unfortunate frequency that people lied about having a Masters Degree.  The jobs I was recruiting for at the time didn’t require a Masters.  The candidates I was trying to hire would have gotten the job anyway.  When we found out by a simple background check that the candidate had lied, we rescinded the offer.  A lie is a lie.

If you graduated magna cum latte, there are only 3 possibilties-

  1. You’re lying
  2. You’re not the brightest bulb in the pack
  3. Both

The Leadership Lattice presents: Rob Meilen – Communicate Relentlessly


The Leadership Lattice presents: Joe Assell, Co-Founder & CEO of GolfTEC, The GolfTEC Story, Part 1 in a 3 Part Series


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