LinkedIn Tip of the Week


I recently posted this update on my LinkedIn.  “If you want to connect to someone you don’t know, DON’T use the auto-populate message. Tell me why you want to connect and personalize it. Give me a reason to say yes.”  I actually posted it twice because I wasn’t sure people saw it.  It then occurred to me that the people I wanted to see it, weren’t in my network and so they aren’t going to see my updates.

I continually get requests to connect from people I don’t know. They indicate they are “Friends” but we both know that isn’t true.  I make my email address very easy to find so this isn’t an impediment.  I want to connect and build my network.  I want to help others build theirs.  I am selective about saying yes.  No matter what box someone checks though, I hate getting the auto populated message that LinkedIn provides.  Did I say hate?  Yes, I HATE it.  It shows me that you have nothing more to say, you don’t take an extra 20 seconds to introduce yourself, you just want to take advantage of my network.  Here’s an analogy- imagine someone walking up to you at a cocktail party and rather than saying hello, shaking your hand and introducing themselves, they reach into your pocket/purse and take your wallet.  Yes, that may be a bit of a stretch, but it makes sense, doesn’t it?

So, slow down.  Give me a reason to accept your invitation.  Maybe, just maybe, there is a relationship to be built and cultivated.

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Branding 101


                      

                    BAR       OPEN

                            FOOD

I point out what the sign says because it isn’t easy to read, not only in the picture, but imagine yourself driving by this historic hotel in the mountains of Colorado.  Would you even notice that they had were serving food?

Even for the locals or occasional locals (we have a cabin not too far and are always looking for a place to eat in town), the hotel has been closed for a couple of years at least.  The new owners renovated and re-opened around Memorial Day but the restaurant has remained closed over the summer – what would have been their busy season. 

As we drove by this weekend, our last weekend for the season (we close our cabin in the winter, no water, no heat) we did a double take.  We had to stop and snap this photo. 

Either they didn’t want anyone to really notice that they were now serving food or the marketing and advertising was an afterthought!  Obviously the BAR being OPEN was a priority.  But the FOOD was not. Now I haven’t gone into the Bar in the evenings so it could be a happening scene, but when I went in to ask about the FOOD, it was dead in there, at lunchtime.  This is a tough town to make money and make a small business into a success but come on- at least try! 

If you are going to pour money into launching a brand, how are you going to promote your brand?  If you aren’t an expert, there are lots of people out there anxious to help.  A permanent marker in your teenagers hand, probably isn’t the best tactic!

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